Whether you use Instagram for business or for pleasure, the probability of building a following and getting higher Instagram engagement is high. You wouldn’t be reading this if you had no intention having a beautiful and engaging Instagram feed. As part of my blogging tips series, I’m sharing a few pointers to improve your aesthetic, purpose, and Instagram engagement.
SHOULD I POST THIS?
Your answer should not be, “I just haven’t posted anything today”. Frankly, no one really cares what you’re doing every second of the day. They want to see something that provides value or entertainment. Every picture should reflect you, or your brand.
Do you post regularly and at your most optimal times? If the answer is no, consider doing so. Followers will come back and get used to regularly seeing your posts on their feed. If you post too little, don’t be surprised if you begin losing your followers.
AM I CONNECTING WITH MY FOLLOWERS?
Share your story and let your followers know what you’re all about. It can be a little intimidating to share something personal, but your followers will feel a connection with you and begin to engage.
It may seem pretty obvious but it’s important to know that everyone can see what you’re posting online and that anything can be easily misinterpreted. With that said, avoid posting any offensive pictures or captions that may affect your brand.
And most importantly, always like/reply to your comments! Keep them coming back!
DOES THIS MATCH MY THEME AND/OR COLOR PALETTE
If you aren’t aware of it, Instagram has turned into creative outlet. Especially for brands, sticking to a theme and leveraging your brand identity is essential. Download an App to edit your pictures and view your Instagram feed as a whole.
I use UNUM and VSCO to edit, plan out my posts, and see how well a picture will look next to each other and as a whole. From now on take a minute to plan your next three posts at your most optimal times and making sure that it doesn’t make your feed look messy or irrelevant.
AM I USING THE RIGHT CAPTION AND HASHTAGS?
If you truly want to engage with your followers, emoji’s are not the answer. Ask questions, be descriptive, and let your followers get to know you. Hashtags are also a must. Use all 30 Hashtags strategically. Theres a lot of fish out there but you won’t catch any if you’ve got no hook!
IS THIS A HIGH-QUALITY PHOTO
Don’t expect to get much engagement if the picture you just shared is pixellated or unattractive. First of all, lay off the excessive filters and never post a bad quality photo. From experience, I’ve realized less is always more. If you’re not sure your picture should make the cut, visit one of your favorite Instagram accounts and compare.
Finally check out the links below for tutorials on how to take better Instagram photos:
Care to share your tips on how to get more Instagram engagement? Leave them in the comments and don’t forget to share!