As a blogger and digital influencer, you most likely have a list of your favorite blogs you read or refer to pretty often. If you look closely you’re bound to notice a few commonalities of dos and don’ts these top bloggers pursue to be successful. To make this easier to process, I’ll be splitting the blogging strengths and mistakes into two parts. In the first part of the success series I’ll be talking through 7 blogging mistakes you could be making and how to fix them.
NOT EDITING YOUR PHOTOS
I invested my money into Adobe Lightroom because I knew that to compete and drive more traffic back to my blog, my pictures needed to look professional. Even thought I’m still pretty terrible at editing, I downloaded a free packet of VSCO-inspired presets that have become my favorite. Also if you have a mac, I use preview to add designs and fonts onto all my “pinnable” photos, like the one above! That way I can save those few extra bucks and invest it elsewhere.
NOT LISTENING TO YOUR READERS
Blog strategically. If you aren’t noticing traffic on your blog, clearly there is something wrong. You aren’t publishing useful content or maybe you’re targeting the wrong niche. Glance over your google analytics and social media, take note of patterns, your demographics, and your most popular posts. Just recently, I added the “blogging tips” category because I noticed that my advice-related content was getting more traffic than others and essentially it is what my readers find most valuable.
IGNORING SOCIAL MEDIA
Just because your Facebook page isn’t as engaging as your Instagram, it doesn’t mean you shouldn’t be sharing on there as well. Share you blog across all your platforms and always have all social sharing channels on your blog. You never know where it’ll end up on and who’s share will make your post go viral!
Note: your pictures are (should) be shared all over social media and having well-edited quality photographs increase shares and engagement, especially on Instagram and Pinterest!
POINTLESS BLOG POST
When I first started blogging I clearly had no idea what blogging actually meant. You’re a writer for a millions eyes around the globe. You need to make things interesting. Yes, you can write about your weekend and what you wore but unless you’ve made a strong connection with your followers or there’s something of value for them, glancing through pictures or telling them about the scoop of ice cream you ate just won’t cut it.
Note: Be unique. I try to write each of my outfit posts into a story or try to add humor into them.
MESSY HOMEPAGE AND SIDEBAR
Last time I talked about pursuing simple and getting fancy later. This is both true and false. Don’t invest in custom web design, you only need the basics. Get yourself a logo, a theme, and a tagline. Find a clean theme for your blog that will make it easy for your readers to follow. The same goes for your sidebar, put in the essentials and leave out anything that might confuse your readers. Have your CTA above the fold and use your sidebar as an easy guide (about yourself, social media channels, popular posts, and CTA).
QUANTITY OVER QUALITY
Don’t worry about quantity. With such a saturated market, you need to focus on having quality content. Invest your time to plan out what you have to share. Have a list of blog topics you want to cover a month in advance and research. I spend a few hours a week searching on Pinterest or Bloglovin‘ for popular posts that I can reference to or use for inspiration as I plan all my posts.
AN IMPERSONAL ABOUT ME PAGE
Your about me page should be as informative as your résumé and as personal as the visit to your OB/GYN; it’s your first impression and your elevator pitch. When you’re writing your about me remember the basics: your bio, your blog’s bio, the value your readers will get, who is it for, and your call-to-action. Go back and update as many times as you’d like because chances are your blog, niche, and value will change as you grow.