Do you ever sit and wonder, “what are all these bloggers doing right that I’m not?”
You may need to do a bit digging around to find out all the things YOU are doing wrong.
…But you don’t need to hire an expert to find out all things the most successful blogs have in common.
So, what are they doing right that you just…aren’t?
Having sticky content on your blog is a major way to keep your readers engaged and coming back for more. A few years back this was probably not a big issue for bloggers because it wasn’t until recently that the blogging industry experienced such growth. Today, being a blogger is tough work and if you’re reading this you probably already know that.
Sticky content is an easy, uncomplicated, and creative way to simplify your knowledge to your readers.
Starting a blog is easy, becoming recognized is the hard part! The best way to get ahead of the game is by networking! I had absolutely no friends who were interested in blogging when I first started and it was one of the hardest things to deal with. You have no one to talk to, learn from, or ask questions to.
Join a community! Yep, I repeat this in almost every post but Style Collective is one of the best decisions I’ve made! If you visit the most successful bloggers you’ll read stories about their mentors, blogger friends, or even brands that are constantly mentioned. Why? Because they know the importance of networking and building relationships!
SOMETHING TO OFFER
Having a blog to tell your story just isn’t enough today. In order to get your follower to visit your blog you need to offer something, anything — that provides value! Getting traffic back to your blog can be difficult which is why you need to give your readers something worth their time.
STRATEGIES THAT WILL CREATE VALUE:
- A free daily calendar (content strategy, outfit inspiration, etc.)
- A do-it-yourself post
- Free stock photos
- A free course or webinar
- An e-book
A (LOUD) VOICE
There is a reason you go back to your favorite blog (like Man Repeller), your favorite book, or comedian and it is because you’re attracted to what they have to say and how they say it. You must be thinking, “how can I develop a unique voice when there are millions blogging about the exact same thing?” It isn’t easy but you can begin by looking at your favorite bloggers, going through YOUR writing, and imagine how you want your readers to hear your voice.
Generally, my fashion-related posts are written in a story-like format and my advice column is written as if I were talking one-on-one with you.
How do you get organized? Do you plan out your month? Is there a weekly theme you have going? Or do you write your posts the night before? If it’s the last one, then you’re in trouble!
The most successful blogs have their content planned a weeks in advanced. They have a schedule, they have their ideas laid out and scheduled to go off on specific dates.
Having your content planned and ready to go is most of the most important aspects of your blog to become successful. Think about your readers. Spontaneous posting is detrimental and will not bring readers back to your blog because they’ll get tired of waiting. Why would anyone keep coming back to your blog when there are hundreds of others with new content for them every day and/or week?
SHARING IS CARING!
Don’t forget to share this if you found any of my strategies helpful. If you have success stories of your own or any blogging strategies that work, please share them in the comments below!